Marketing Plan for Pinterest


It’s been a while since I last wrote here.

I have been really busy with online work and life. During those times, I was thinking of ways to help aspiring virtual freelancers so I put up different social media marketing plans. This article is a marketing plan for Pinterest for you to be able to generate more followers and in return get more clients for the services you offer. I’ve created a 1, 3 and 6 month plan for you to get an idea on how it differs. If you have any questions, you can email me at rjbuarao[at]theperfectarmy.com.

 

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Marketing Plan for Pinterest

Objective:  Generate more visits per month

For 1 Month Plan:

  1. Create original content or recreate content with keywords e.g quotes
  • Create images with the right size for more visibility.
  • Create images with text and don’t forget to put a keyword-rich description.
  • Create picture quotes, infographics, etc.
  • Pin at least 5-10 times per day.
  • Schedule pins throughout the day.
  • Posts with more meaning, more audience.
  • Don’t forget to put keywords to emphasize what your brand is all about.
  • Use hashtags

 

  1. Know your target audience/ know your brand 
  • Create images that can answer questions/inspire or provide solution to your target’s problems/concerns.
  • Know your niche but DON’T limit your posts. Post funny, creative and out of the box images that persuade to pin your post.
  • Be creative on your posts but always remember to include your brand e.g. logo, watermark

 

  1. Make your images pinnable 
  • Create rich pins
  • Don’t forget to make your images pinnable

 

  1. Share your pins on other social media sites 
  • Share pins on Facebook, Google+ or even Twitter with links back to your site
  • Add a Pinterest tab app on Facebook page

 

  1. Follow, like, comment and pin it! 
  • Following other top brands/profile, liking, commenting, and pinning their content is one effective way of increasing visits.

 

3 Month Marketing Plan:

  1. Create original content or recreate content e.g quotes
  2. Know your target audience/ know your brand
  3. Make your images pinnable
  4. Share your pins on other social media sites
  5. Follow, like, comment, hashtag and pin it!
  6. Create boards and be part of other boards 
  • Use playful titles and include descriptions
  • Create collaborative group boards
  • Be part of other collaborative boards
  • Promote your boards
  • Provide helpful content
  • Use keywords in all your pins
  • Create motivational collage/photoart

 

  1. Repin content/Reciprocate 
  • Look for top companies/brands related to your biz and repin their post
  • Make sure you’re repinning helpful content that will stand out
  • Jump on the trending topics bandwagon
  • Check those people following you, follow them back

 

  1. Check Analytics/ Measure results
  • Check what people like on your profile
  • Check which boards get repinned
  • Create similar content
  • Observe other brands, check what works with them and see if it will work for your brand as well

 

  1. Contests
  • Create monthly contests to promote our brand/products

 

  1. Mention other brands
  • Don’t forget to mention others when repinning or posting their content

 

6 Month Marketing Plan

  1. Create original content or recreate content e.g quotes
  2. Know your target audience/ know your brand
  3. Make your images pinnable
  4. Share your pins on other social media sites
  5. Like, comment and pin it!
  6. Create boards and be part of other boards
  7. Repin content/Reciprocate
  8. Check Analytics/ Measure results
  9. Contests
  10. Mention other brand
  11. Review and evaluate results
  • Check the data/analytics, review what is working best, evaluate

 

  1. Create quarterly contests
  • It’s either we can create contests monthly or quarterly or even both

 

  1. Curate a board tour
  • Host a board tour for your groups

 

  1. Be active
  • It doesn’t matter how many groups, pins or followers you have. Be there to have continuous support/visits each month

 

Additional:

  • Promote Pinterest account with our newsletter
  • Add your Pinterest account to your email signature
  • Don’t forget to add the tab on FB page
  • Don’t forget to schedule pins to come out on weekends
Riza Jane Buarao

Riza Jane Buarao

Founder and CEO at The Perfect Army
RJ is a single mom, team leader, bibliophile, frustrated writer, self proclaimed composer and devoted to everything she loves. She built this team to provide quality services for small business entrepreneurs.
Riza Jane Buarao

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About Riza Jane Buarao

RJ is a single mom, team leader, bibliophile, frustrated writer, self proclaimed composer and devoted to everything she loves. She built this team to provide quality services for small business entrepreneurs.

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