It’s been a while since I last wrote here.

I have been really busy with online work and life. During those times, I was thinking of ways to help aspiring virtual freelancers so I put up different social media marketing plans. This article is a marketing plan for Pinterest for you to be able to generate more followers and in return get more clients for the services you offer. I’ve created a 1, 3 and 6 month plan for you to get an idea on how it differs. If you have any questions, you can email me at rjbuarao[at]theperfectarmy.com.

Marketing Plan for Pinterest

Objective: Generate more visits per month

For 1 Month Plan:

Create original content or recreate content with keywords e.g quotes

Create images with the right size for more visibility.
Create images with text and don’t forget to put a keyword-rich description.
Create picture quotes, infographics, etc.
Pin at least 5-10 times per day.
Schedule pins throughout the day.
Posts with more meaning, more audience.
Don’t forget to put keywords to emphasize what your brand is all about.
Use hashtags

Know your target audience/ know your brand

Create images that can answer questions/inspire or provide solution to your target’s problems/concerns.
Know your niche but DON’T limit your posts. Post funny, creative and out of the box images that persuade to pin your post.
Be creative on your posts but always remember to include your brand e.g. logo, watermark

Make your images pinnable

Create rich pins
Don’t forget to make your images pinnable

Share your pins on other social media sites

Share pins on Facebook, Google+ or even Twitter with links back to your site
Add a Pinterest tab app on Facebook page

Follow, like, comment and pin it!

Following other top brands/profile, liking, commenting, and pinning their content is one effective way of increasing visits.

3 Month Marketing Plan:

Create original content or recreate content e.g quotes
Know your target audience/ know your brand
Make your images pinnable
Share your pins on other social media sites
Follow, like, comment, hashtag and pin it!
Create boards and be part of other boards

Use playful titles and include descriptions
Create collaborative group boards
Be part of other collaborative boards
Promote your boards
Provide helpful content
Use keywords in all your pins
Create motivational collage/photoart

Repin content/Reciprocate

Look for top companies/brands related to your biz and repin their post
Make sure you’re repinning helpful content that will stand out
Jump on the trending topics bandwagon
Check those people following you, follow them back

Check Analytics/ Measure results

Check what people like on your profile
Check which boards get repinned
Create similar content
Observe other brands, check what works with them and see if it will work for your brand as well

Contests

Create monthly contests to promote our brand/products

Mention other brands

Don’t forget to mention others when repinning or posting their content

6 Month Marketing Plan

Create original content or recreate content e.g quotes
Know your target audience/ know your brand
Make your images pinnable
Share your pins on other social media sites
Like, comment and pin it!
Create boards and be part of other boards
Repin content/Reciprocate
Check Analytics/ Measure results
Contests
Mention other brand
Review and evaluate results

Check the data/analytics, review what is working best, evaluate

Create quarterly contests

It’s either we can create contests monthly or quarterly or even both

Curate a board tour

Host a board tour for your groups

Be active

It doesn’t matter how many groups, pins or followers you have. Be there to have continuous support/visits each month

Additional:

Promote Pinterest account with our newsletter
Add your Pinterest account to your email signature
Don’t forget to add the tab on FB page
Don’t forget to schedule pins to come out on weekends

Author
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Riza Jane Buarao

Founder and CEO at The Perfect Army

RJ is an independent woman, team leader, bibliophile, frustrated writer, self proclaimed composer and devoted to everything she loves. She built this team to provide quality services for small business entrepreneurs.

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